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0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z / Trailers / DVD Store


July 28, 2010
Movie Trailer: The Lord of the Rings: The Fellowship of the Ring (2001)
I find it interesting how much the trailer relies on the heroic archetype to sell the movie. This is a perfect execution of how to sell a story based on the heroic journey. They establish the opening act conflicts

  • Open with the normal, fertile world (shown in the opening shot of the trees)
  • The conflict (read evil) enters into the clean world - via the ring
  • The hero (Frodo) is told of the conflict
  • He refuses
  • He begins the journey and collects his allies
  • End with a montage of conflicts and moments of peril with promises of strange and frightening villains.

Perfect.

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posted by Michelle Obama's Left Nut at 10:00 AM




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