Kirk Cameron's latest movie Fireproof is already a success at the box office.
I admit, I am surprised. These numbers have my attention. If they can keep the attendance up over the next seven days they will really have something. Since Passion of the Christ, Christian filmmakers have been claiming that the "passion dollar" is in play. There really hasn't been another example of Christians flocking to the cinema and pushing a film into high profits. Maybe this is it.
Made on a modest budget of $500,000, the "Christian film" about a couple working out their marital issues brought in over $6.5 million on less than 840 screens. This makes it the year’s second highest grossing opening weekend released on less than 1,000 screens. Not bad, not bad at all. Despite my skepticism and, as others have said on other sites, unfair criticism, my hats off to Sherwood Pictures for their take.
Click on Kirk to see the trailer
Labels: Kirk Cameron
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1 Comments:
I just got back from watching Fireproof... it was great to see such a different-flavored movie on the regular, big screen
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